Growing Your Business - Why It's Not Necessarily About More Employees or a Bigger Space
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Today, you get unconventional advice on mentorships that human resources consultant, Jessica Rivera, provides in The Tip Jar section, as well as her thoughts on the power of collaboration.
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Now, here's more on how this HR professional was able to capitalize on society's shift to tech. It just might give you ideas, no matter your industry.
Jessica Rivera - Founder and President of No More Mondays
A NON-TECH BACKGROUND DOESN'T MEAN YOU CAN'T BE IN TECH
Jessica Rivera of No More Mondays studied psychology and human relations in college, not engineering or another tech-related discipline.
But here she is, savoring getting approval from Apple and Google for the new employee handbook app, In.Hand.Book, she co-created with her sister, Elda. Elda Rivera is also her business partner.
Jessica is a veteran of the Army and also worked for elected officials following her service as a sergeant in the military. She then worked in the private sector. After that, she was ready to go out on her own.
Elda (left) and Jessica (right): Sisters - and business partners
THE TIP JAR (tips provided courtesy of Jessica Rivera)
STARTING OUT: βYou donβt have to do it alone. There is a lot of power in collaboration.β
βYou may have a great idea, but that doesnβt mean that you have the skills to develop that idea.β
Rivera urges first-time entrepreneurs to do an assessment of their skills to see which skills theyβre lacking to turn their idea into reality.
Rivera says, βThen, go collaborate with other people that have the skills or resources that you need to bring that idea to fruition.β
STEEPED IN SKILLS (mid-career): βI think, when you are mid-career, [you] forget how important mentorship is. I always tell people, and I remind myself, how important it is to have not only professional mentors, but also spiritual mentors - whatever your spiritual practice may be. I think mentorship is crucial. We all need that sounding board, regardless of the stage weβre in.β
STARTING OVER: βYou have to do an inventory of your skills and understand how you can transfer the skills and knowledge. Itβs oftentimes that I think people know more than they think they [know].β
PRACTICAL APPLICATION: βI think that, often, we link our experience to jobs weβve done. But we forget about internships. We forget about volunteering opportunities. Perhaps you were the one who managed the accounting at your church or at your kidβs club. So, really, I think people often shortchange themselves.β
IβLL NEVER DO THAT AGAIN: βI think that itβs okay to say no. And itβs also okay to think over and evaluate opportunitiesβ¦ In the beginning, I was just saying yes to everything. So, as a result, I was working 7 days a week. And thatβs just not a sustainable way to do business.β
BEST ADVICE FROM βLA CASAβ/BEST βHOUSEβ ADVICE: βI think that, one of the things that mom always said to me wasβ¦βMy prayer is that you will always be surrounded by good people, like people with good values.β And I have to say that, when I think about my success as a professional and an entrepreneur, [it] has a lot to do a lot with that.β
First time seeing mom after basic training
A PROBLEM, A SOLUTION AND A TREND
As a business owner, Rivera realized a universal problem and a way to fix it.
βIt always comes back to the same thing: employers spend countless hours trying to develop policies, procedures, standards. But theyβre not communicated to the employees. They always end up in a shelf, collecting dust, particularly the employee handbook.β
That, along with the fact that many of us are glued to our phones, sparked Riveraβs idea for the app.
Sure, she does the usual human resources consultancy-type of work. And she worked on human resources while in the Army.
But her psychology background has helped her gain insights into entrepreneurship.
DON'T LET YOURSELF BE PRESSURED
One of them came from a pesky question she kept hearing over and over again.
People kept asking her, βWhen are you going to grow your business?β
Rivera says, βI think that there is a misconception that growing your business is all about hiring more people or renting a bigger space.β
Sheβs had her business for about nine years and her concept of growth has evolved over time.
The sisters enjoying their success as business leaders
THERE ARE DIFFERENT MEASURES OF "GROWTH" & "SUCCESS"
Now, instead of feeling the pressure to show that sheβs added employees or expanded the physical location of her business, her idea of success has changed.
βNow I equate growth with sustainability.β She says being able to keep the business going for the long haul relies on other factors.
βI think you have to have a clear understanding of your values as an entrepreneur, your product and how you can truly help your clients.β
NETWORK - WITH FOCUS
Sheβs also realized that many entrepreneurs are networking all wrong. Instead of casting a wide net, she recommends taking a limited, but more personal, approach.
She reflects on what she did wrong in the beginning. Rivera says she felt the need to attend every single event and to join every networking group she could.
βJust by paying the membership of the organization or showing up and distributing your business card, because youβre in a hurry, or because you have to go to theβ¦ next event, it doesnβt give you the opportunity to talk to people, to get to know the needs of others β to allow others to understand your business or your service. All youβre doing is youβre showing up.β
EVENT ATTENDANCE IS ABOUT QUALITY, NOT QUANTITY
She reminds us of the value of time. Thereβs only 24 hours in a day. So she suggests you become more practical and targeted with your efforts.
βInstead of you becoming a member of 10 different organizations or five, be very honest about how much time [you] can dedicate to this group or to this organization.β
GROW ROOTS IN THE GROUPS YOU'VE TARGETED
And then she says you need to grow roots.
βYou have to spend time. And thatβs what I mean by growing roots. You have to also invest your time and give to those organizations. Make a contribution to those organizations. Because a lot of times, weβre only going to these places thinking about what [we] can get from it.β
ANSWER KEY QUESTIONS ABOUT YOUR PARTICIPATION IN EACH GROUP
Instead, to grow roots she says you should ask the following questions in relation to the networking group youβve joined:
βWhat are my skills?β
βHow can I help?β
βHow can I make a contribution to this group?β
βHow can I help the other members of this organization?β
MEANINGFUL CONNECTIONS TAKE TIME
She cautions that it can take more than just a meeting or two to make a difference.
βYou have to stick with it. You have to earn the trust of other people. And that doesnβt happen overnight.β
Rivera and her sister have been able to grow the business on their terms. They're piloting their employee handbook app and continue working to set up their business for success for the long run.
REFERRALS ARE THE KEY TO LONG-TERM SUSTAINABILITY
βWhat I have found is thatβ¦ one client will bring the next. And that next client will bring the next client.β
And thatβs why the small business owner who equated entrepreneurship as something coming from left field, says growing roots has been the winning formula for growing her business.
INDUSTRY: Human Resources and Tech
STARTED BUSINESS: 2013
LATINO/HISPANIC CONNECTION:
Born in Puerto Rico
Parents are Puerto Rican
EDUCATION:
Masterβs degree in Human Relations β University of Oklahoma
Bachelorβs degree in Psychology β University of Puerto Rico
DREAM JOB AS A KID: βA teacher. And I think that that will be my retirement job. I love to teach adultsβ¦ That dream is like something that is still in my heart. I actually would love to teach something related to human resources.β
Jessica practicing her first love, teaching, through HR training
BIGGEST GOAL YET: βTo better my golf game.β
Jessica determined to become a better golfer
NO NEED TO GO IT ALONE
HELP ON THE OUTSIDE...because we can all use a helping hand:
Figuring Out Your Social Media Strategy
You know social media can be huge for your business. But how do you do it right? Do you have a plan, the time or know whatβs the best way to go about it? In this FREE webinar, Certified Social Media & Community Manager Donna Amos will share with you the proven strategies for business, as well as the easy stuff that you can take on without much fuss. Register for the virtual class at the link below:
SCORE (Service Corps of Retired Executives)
Social Media Strategies That Generate Results
Tuesday, April 19, 2022
1:00 p.m. EDT β 2:00 p.m. EDT
FREE
https://www.score.org/event/social-media-strategies-generate-results
WORKING ON THE INSIDE...because we know our culture has a hard time asking for help:
Getting Past the Fear
Do you know how to get over the fears that are blocking you from business success? Brett Farmiloe has compiled a top 10 blog list for SCORE (Service Corps of Retired Executives) of what he calls βbusiness blockers", with examples of how various entrepreneurs got over these psychological hurdles. From overcoming a fear of failure to a fear of rejection to a fear of no funding, this is a great read on how to psyche yourself up to face the challenges many entrepreneurs grapple with when going out on their own for the first time. Take a look:
Top 10 Business Blockers To Overcome As a First-Time Entrepreneur
https://www.score.org/blog/top-10-business-blockers-overcome-first-time-entrepreneur
INSPIRATION FOR THIS ISSUE:
You notice how, once youβve been dating someone a while, people unintentionally try to rush you along? Theyβll ask, βWhen are you going to get married?β
Then, as soon as you get married, people are ready to graduate you onto the next traditional phase by asking, βWhen are you going to have a baby?β
No one lets you just enjoy the various stages without pressuring you. Similarly, I was interested in exploring the pressure that entrepreneurs face regarding growth of their business.
Jessica Rivera used that psychology degree to really evaluate what worked and didnβt when it came to business growth.
It reminds me of my dad always telling me, βItβs not how much you make. Itβs how much you keep.β
Rivera has refocused the measure of success regarding growth in terms of the most important thing for many small businesses: is your business built to last?
In other words, is the foundation there so it will be around in the long-term?
I think itβs a valuable lesson to consider as you start or try to βgrowβ your business.
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π΄Looking forward to bringing you more insights into entrepreneurship in my next issue. In the meantime, a big thank you and, again, many blessings for those of you celebrating Easter, Passover or Ramadan.
Jessica in Africa - A love of travel shapes Jessica's world